The coneflower rewards a bright, sunny position with a bold display of daisy-like flowers. The genus consists of annuals, biennials, and perennials, with some traditional garden favorites. A bright, open sunny position is essential. Avoid shady areas. The plant's natural habitat is North American meadows and big, open woods. Do not plant in over-dry, Mediterranean-style yards. The soil must remain heavy and lightly damp. Sow in March, divide in April and November, transplant in May and flowers in July-October.